Black millennials watch substantially more YouTube on mobile than other millennials.
3 in 4
millennial parents are open to videos by brands or companies on YouTube when seeking guidance on parenting topics.
of millennial parents involve their children in household decisions, which is significantly higher than Gen X parents.
of millennial dads seek out videos about baby health.
are 2X more likely to be focused while watching video on their smartphones vs. on TV.
of millennials use their phones while in bed.
of gamers are above the 34-year-old millennial threshold.