of millennial parents involve their children in household decisions, which is significantly higher than Gen X parents.
searches on YouTube grew and watch time of parenting videos doubled YoY in the first five months of 2015.
of millennial dads seek out videos about baby health.
growth in searches for "strollers" on mobile.
of millennial parents say they have continued to pursue their personal passions since having their child(ren), which is significantly higher than Gen X parents.
of millennial parents say they watch YouTube as a parent to stay “in-the-know” about their children’s world.