74%
of millennial parents involve their children in household decisions, which is significantly higher than Gen X parents.
Sept. 2016
Google/Ipsos Connect
65%
of millennial parents say they watch YouTube as a parent to share parts of their own childhood with their child.
Related Data
Baby-related
searches on YouTube grew and watch time of parenting videos doubled YoY in the first five months of 2015.
Jan.–May 2014 and Jan.–May 2015
YouTube Data
59%
of millennial dads seek out videos about baby health.
Jun. 2015
BabyCenter
80%
growth in searches for "strollers" on mobile.
Apr. 2014 and Apr. 2015
Google Data
Over 50% moms who turned to YouTube videos for guidance on parenting topics watched videos made by brands or companies.
Sept. 2016
Google/Ipsos Connect
75%
of millennial parents say they have continued to pursue their personal passions since having their child(ren), which is significantly higher than Gen X parents.
Sept. 2016
Google/Ipsos Connect