>1/2 of smartphone users prefer using a finance app over a mobile site to make a payment to a business.
are 1.5X more likely to change banks.
of users prefer finance apps that store their preferences to make future activities easier.
Search interest for 401Ks peaks in January.
Avg. Speed for Finance Mobile Sites to Display Content
of the general population have downloaded their bank’s app vs 53% of millennials.
Top search queries about retirement are around how to save.