Leading marketers are 31% more likely than mainstream marketers to have increased investment in technologies that make site experiences faster.
B2B leaders’ mobile spending averages more than 50% while laggards’ spending is typically less than 10%.
of the B2B searches for tech products and services in English occur outside of the U.S. and Canada.
Mobile usage per B2B worker is expected to increase from two hours a day to three by 2020, driven by millennials, Gen Z, and the increasing use of smartphones by older workers.
of B2B researchers use the internet during the B2B research process.
Leading markers are 1.5X as likely as mainstream to be increasing investments in capabilities like machine learning to predict customer needs.
of business travelers are more loyal to a travel company that personalizes their experiences online and offline.