People who searched for Olympic basketball also searched for the Disney fantasy b-ball movie “Space Jam.”
Share of mobile searches for the term “olympics” during the Rio Games grew nearly 3X since the London Games of 2012.
of TV viewers visit YouTube and Google Search.
of big game viewers watch just for the commercials.
as many Google searches for the Oscars on the Monday after than on the day of the awards itself.
The 35–55-year-old group more than doubled its watch time of SXSW videos on YouTube in 2014.