When smartphone users are deciding whether to install a shopping app, discounts and deals are the top motivating factors.
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of those surveyed in 2017 still said they were uncomfortable researching and booking travel on their phone - nearly unchanged from 2015.
of smartphone users who reported tracking their own physical activity on their smartphones in the past month used apps to do so.
Leading marketers are 31% more likely than mainstream marketers to have increased investment in technologies that make site experiences faster.
of people are likely to recommend a brand after a positive brand experience on mobile.
of smartphone users have purchased from a company/brand other than the one they intended to because the information provided was useful.
Black millennials watch substantially more YouTube on mobile than other millennials.