Advertisers use an average of 4.7 digital platforms to address cross-channel needs.
Smartphone video viewers are significantly more likely to watch, share, and feel personally connected to ads and branded video content than their counterparts watching on desktop or television are.
Mastheads generated 6.4X as much revenue per $1 spent as TV.
U.S. smartphone video viewers are 1.4X as likely to watch ads on their devices as TV and desktop viewers.
most-watched videos on YouTube in the week following the 2014 Oscars were branded.
see 16% more search ad conversions when cross-device data is included.
YoY growth in YouTube searches for ASMR.