51% of smartphone users have purchased from a company/brand other than the one they intended to because the information provided was useful.
Aug. 2015
Google/Ipsos
Only 42% of moms start shopping with a particular brand in mind when searching for fashion items.
Related Data
Black millennials watch substantially more YouTube on mobile than other millennials.
Sept. 2016
Nielsen
76%
76% of people who search on their smartphones for something nearby visit a business within a day.
May 2016
Google/Purchased
17%
of consumers used a social network when looking for information about local businesses.
2014/2015
The Consumer Barometer Survey
58%
of survey respondents said cost was preventing them from completing a weight-loss program.
Sep. 2013
Google/The Modellers
Super Bowl
attracted roughly 110 million people (46% of U.S. households) during game time on TV in 2014, roughly the same number of viewers YoY.
2014
Nielsen