When big game viewers turn to YouTube for information, 22% do so during the game.
People who searched for Olympic basketball also searched for the Disney fantasy b-ball movie “Space Jam.”
of TV viewers visit YouTube and Google Search.
of big game viewers watch just for the commercials.
as many Google searches for the Oscars on the Monday after than on the day of the awards itself.
The 35–55-year-old group more than doubled its watch time of SXSW videos on YouTube in 2014.
People watched more than 3 million hours of March Madness videos on YouTube during the first four rounds of the 2016 March Madness tournament.