YouTube watch time for sports like track and field, gymnastics, swimming, and volleyball between Mar. 2015 and Feb. 2016 exceeded total watch time for all of the estimated content ever broadcast on ESPN by 30X.
Olympic fans are more likely than the average YouTube viewer to also watch content about gaming (1.8X), auto (1.9X), and travel (2.3X).
of vlog content on YouTube comes from brands.
Mastheads generated 6.4X as much revenue per $1 spent as TV.
Views of real estate videos on YouTube increased 13% YoY.
On Valentine's Day 2015, the average daily viewership of "lobster-cooking" videos on mobile increased 4.9X.
searches on YouTube grew and watch time of parenting videos doubled YoY in the first five months of 2015.