U.S. smartphone video viewers are 1.4X as likely to watch ads on their devices as TV and desktop viewers.
Consumer electronics and cellphone stores see peak traffic on Black Friday, but for other stores, the peak days occur closer to Christmas.
of YouTube Gamers who have recently bought a consumer electronics product or service are very likely to rate and review their purchase online.
growth in searches for smart TVs, surpassing searches about other popular TV specs.
increase in searches for connected home products.
Searches for NFC, which lets smartphones “talk to” objects, grew 1.5X.
of global smartphone owners install games within a week of getting their phones, a higher percentage than any other type of app.