87%
of smartphone users who reported tracking their own physical activity on their smartphones in the past month used apps to do so.
Searches for branded restaurant apps that enable things like reservations, tracking orders, and discounts have grown 120% YoY.
of smartphone users who reported tracking their own physical activity on their smartphones in the past month used apps to do so.
When smartphone users are deciding whether to install a shopping app, discounts and deals are the top motivating factors.
>1/2 of smartphone users prefer using a finance app over a mobile site to make a payment to a business.
of users prefer finance apps that store their preferences to make future activities easier.
of Americans would use their mobile phones to make in-store purchases if available.
of mobile app users with 30 minutes of free time choose to play games, more than any other activity.