87%
of smartphone users who reported tracking their own physical activity on their smartphones in the past month used apps to do so.
Oct. 2016
Google/Ipsos
Searches for branded restaurant apps that enable things like reservations, tracking orders, and discounts have grown 120% YoY.
Related Data
When smartphone users are deciding whether to install a shopping app, discounts and deals are the top motivating factors.
Oct. 2016
Google/Ipsos
>1/2 of smartphone users prefer using a finance app over a mobile site to make a payment to a business.
Oct. 2016
Google/Ipsos
67%
of users prefer finance apps that store their preferences to make future activities easier.
Oct. 2016
Google/Ipsos
54%
of Americans would use their mobile phones to make in-store purchases if available.
Mar. 2014
Google Consumer Surveys
37%
of mobile app users with 30 minutes of free time choose to play games, more than any other activity.
2014
Admob