The top two reasons people turn to their phones for shopping is to browse products and find discounts and deals.
of Canadians belong to at least one retailer loyalty program.
of shoppers cite the ability to view in-store inventory online as “important” or “critical.”
Most shoppers visit flower shops from opening until 3 p.m. the day before Mother's Day.
of Australians have used their phones to search online about a product while in a store.
of Canadians use advice/review sites and forums/blogs as an important digital source of information before making a purchase of common OTC products.
see 16% more search ad conversions when cross-device data is included.