>1/2 of smartphone users prefer using a finance app over a mobile site to make a payment to a business.
Search interest for tax refunds is starting earlier than ever.
of users prefer finance apps that store their preferences to make future activities easier.
Search interest for 401Ks peaks in January.
Avg. Speed for Finance Mobile Sites to Display Content
of the general population have downloaded their bank’s app vs 53% of millennials.
are 1.5X more likely to change banks.