Search interest for inventory, to find if the right car is in stock, is growing more than 4X faster than overall auto search interest.
One consumer's auto search included over 900 digital interactions during a three-month period leading up to her decision.
Every February, there is a spike in search interest for cars "for sale under [given amount]."
of buyers attempted to contact car dealers online in 2013. This number increased to 64% in 2014
of car buyers turn to Google Search for a shorter, more efficient research process and are now taking less time to decide on a final purchase.
now take, on average, 2.3 months to decide which car to buy.