U.S. smartphone video viewers are 1.4X as likely to watch ads on their devices as TV and desktop viewers.
of smartphone and tablet owners who use a second-screen device while they watch TV, are reading discussions about TV shows on social media.
growth in searches for smart TVs, surpassing searches about other popular TV specs.
increase in searches for connected home products.
of people use a smartphone to go online while watching TV.
Searches for NFC, which lets smartphones “talk to” objects, grew 1.5X.
of global smartphone owners install games within a week of getting their phones, a higher percentage than any other type of app.