Searches related to waterproof mascara peak in the summer.
When deciding what to buy, millennial dads care most about safety, brands that provide good value, and good online product reviews.
videos account for 57% of seasonal makeup tutorial video views.
growth in searches for "strollers" on mobile.
of food shoppers look up brands they've purchased before when researching ingredients.
of weight loss consumers buy health, diet or fitness products in the fall.