Halloween
videos account for 57% of seasonal makeup tutorial video views.
2014
Google/YouTube Data
68%
of skin and body care influencers are men.
Related Data
80%
growth in searches for "strollers" on mobile.
Apr. 2014 and Apr. 2015
Google Data
87%
of food shoppers look up brands they've purchased before when researching ingredients.
Sep. 2015
Google
8%
of weight loss consumers buy health, diet or fitness products in the fall.
Sep. 2013
Google/The Modellers
Actions Taken as a Result of Seeing Branded Content or Ads on Smartphones vs. Television
Smartphone
TV
Feb. 2015
Google/Ipsos
As fruit comes into season, jams and jellies are the top-trending food category in late July and early August.
2013 and 2014
Google Data