of smartphone users who reported tracking their own physical activity on their smartphones in the past month used apps to do so.
of smartphone users say they would re-engage with an app they have stopped using if the new version uses less memory.
When smartphone users are deciding whether to install a shopping app, discounts and deals are the top motivating factors.
>1/2 of smartphone users prefer using a finance app over a mobile site to make a payment to a business.
of users prefer finance apps that store their preferences to make future activities easier.
of Americans would use their mobile phones to make in-store purchases if available.
of mobile app users with 30 minutes of free time choose to play games, more than any other activity.