People who searched for Olympic basketball also searched for the Disney fantasy b-ball movie “Space Jam.”
Brands that published full versions of ads on YouTube before Sunday's big game receive an average of 3.1X more social shares by Monday morning than those brands that waited until the game to release an ad.
of big game viewers watch just for the commercials.
as many Google searches for the Oscars on the Monday after than on the day of the awards itself.
The 35–55-year-old group more than doubled its watch time of SXSW videos on YouTube in 2014.