Why people turn to YouTube

Oct. 2017 2and2/Google

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YouTube watch time for sports like track and field, gymnastics, swimming, and volleyball between Mar. 2015 and Feb. 2016 exceeded total watch time for all of the estimated content ever broadcast on ESPN by 30X.

Mar. 2015–Feb. 2016 Google Data, U.S.

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Black millennials watch substantially more YouTube on mobile than other millennials.

Sept. 2016 Nielsen

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14^%

of vlog content on YouTube comes from brands.

Apr. 2016 Google/Pixability

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YouTube

Mastheads generated 6.4X as much revenue per $1 spent as TV.

2015 Google/MarketShare

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Views of real estate videos on YouTube increased 13% YoY.

Jan. 2015 YouTube Data

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