YouTube
Mastheads generated 6.4X as much revenue per $1 spent as TV.
2015
Google/MarketShare
From 2015 to 2016, time spent on YouTube almost tripled among adults 55+
Related Data
U.S. smartphone video viewers are 1.4X as likely to watch ads on their devices as TV and desktop viewers.
Feb. 2015
Google/Ipsos MediaCT
3out of10
most-watched videos on YouTube in the week following the 2014 Oscars were branded.
2014
YouTube Data
From 2015 to 2016, time spent on YouTube grew 40% faster among adults 35+ than among adults overall
Apr. 2016
Nielsen
U.S. retailers
see 16% more search ad conversions when cross-device data is included.
2015
Google AdWords Internal Data
2.4X
more attention was paid to ads when they were shown on platforms with full sight and sound, compared to platforms with audio off and subtitles.
2016.
Nielsen Consumer Neuroscience