>1/2 of smartphone users prefer using a finance app over a mobile site to make a payment to a business.
The top two financial activities of smartphone users are checking account status or purchase history and making payments to a business.
of users prefer finance apps that store their preferences to make future activities easier.
Search interest for 401Ks peaks in January.
Avg. Speed for Finance Mobile Sites to Display Content
of the general population have downloaded their bank’s app vs 53% of millennials.
are 1.5X more likely to change banks.