Conversion rates have grown nearly 10% on mobile travel sites, while the length of those mobile visits has shrunk by 5%, indicating more people are finding what they need in shorter sessions.
Top Search Questions Related to Vacation Planning:
of cruise passengers are experienced switchers, meaning they've booked multiple cruises with multiple cruise companies.
Compared with the average YouTube user, travelers are 18X more likely to watch videos about restaurants.
Travel-related searches for "tonight" and "today" have grown over 150% on mobile, over the past two years.
of users who paid for a travel app did so because it had good reviews.
Among consumers who have been on a cruise, 47% booked their most recent trip online vs. 35% who did so through a travel agent.