U.S. smartphone video viewers are 1.4X as likely to watch ads on their devices as TV and desktop viewers.
of smartphone users who reported tracking their own physical activity on their smartphones in the past month used apps to do so.
51% of smartphone users have purchased from a company/brand other than the one they intended to because the information provided was useful.
When smartphone users are deciding whether to install a shopping app, discounts and deals are the top motivating factors.
76% of people who search on their smartphones for something nearby visit a business within a day.
>1/2 of smartphone users prefer using a finance app over a mobile site to make a payment to a business.
smartphone owners used their phone to choose where to eat in the last four weeks.