of mobile travelers would switch to another site or app if the one they're using takes too many steps (e.g., to book, to get desired information).
of smartphone users have purchased from a company/brand other than the one they intended to because the information provided was useful.
Black millennials watch substantially more YouTube on mobile than other millennials.
76% of people who search on their smartphones for something nearby visit a business within a day.
of consumers used a social network when looking for information about local businesses.
of people who own a voice-activated speaker say they keep their device in a common room, such as a family room, living room, etc.