Conversion rates have grown nearly 10% on mobile travel sites, while the length of those mobile visits has shrunk by 5%, indicating more people are finding what they need in shorter sessions.
Travelers rely on smartphone apps to track loyalty programs and access digital boarding passes, and mobile sites to research activities.
of cruise passengers are experienced switchers, meaning they've booked multiple cruises with multiple cruise companies.
Compared with the average YouTube user, travelers are 18X more likely to watch videos about restaurants.
of users who paid for a travel app did so because it had good reviews.
of people who were planning a summer trip had not decided on their destination as of February.