Advertisers use an average of 4.7 digital platforms to address cross-channel needs.
On average, viewers who completed at least one TrueView ad are 23X more likely to visit or subscribe to a brand channel, watch more by that brand, or share the brand video.
Mastheads generated 6.4X as much revenue per $1 spent as TV.
U.S. smartphone video viewers are 1.4X as likely to watch ads on their devices as TV and desktop viewers.
most-watched videos on YouTube in the week following the 2014 Oscars were branded.
From 2015 to 2016, time spent on YouTube grew 40% faster among adults 35+ than among adults overall
see 16% more search ad conversions when cross-device data is included.