Advertisers use an average of 4.7 digital platforms to address cross-channel needs.
2014
DoubleClick
TV
ad spending in the U.S. is projected to reach almost $84 billion per year by 2018.
Related Data
YouTube
Mastheads generated 6.4X as much revenue per $1 spent as TV.
2015
Google/MarketShare
U.S. smartphone video viewers are 1.4X as likely to watch ads on their devices as TV and desktop viewers.
Feb. 2015
Google/Ipsos MediaCT
3out of10
most-watched videos on YouTube in the week following the 2014 Oscars were branded.
2014
YouTube Data
From 2015 to 2016, time spent on YouTube grew 40% faster among adults 35+ than among adults overall
Apr. 2016
Nielsen
U.S. retailers
see 16% more search ad conversions when cross-device data is included.
2015
Google AdWords Internal Data