U.S. smartphone video viewers are 1.4X as likely to watch ads on their devices as TV and desktop viewers.
Feb. 2015
Google/Ipsos MediaCT
Food, groceries, fashion, and tech searches are commonly conducted in stores.
Related Data
28%
growth in searches for smart TVs, surpassing searches about other popular TV specs.
Jan. 2013–Dec. 2014
Google Data
28%
increase in searches for connected home products.
Dec. 2013-2014
Google
54%
of people use a smartphone to go online while watching TV.
Searches for NFC, which lets smartphones “talk to” objects, grew 1.5X.
2011–2014
Google Data
59%
of global smartphone owners install games within a week of getting their phones, a higher percentage than any other type of app.
2014
Admob