6 out of 10
car shoppers enter the market unsure which car to buy.
One consumer's auto search included over 900 digital interactions during a three-month period leading up to her decision.
of buyers attempted to contact car dealers online in 2013. This number increased to 64% in 2014
of car buyers turn to Google Search for a shorter, more efficient research process and are now taking less time to decide on a final purchase.
now take, on average, 2.3 months to decide which car to buy.
71% of the digital touchpoints in one consumer's auto search occurred on mobile.