of those surveyed in 2017 still said they were uncomfortable researching and booking travel on their phone - nearly unchanged from 2015.
of users who paid for a travel app did so because it provided content they wanted.
of smartphone users who reported tracking their own physical activity on their smartphones in the past month used apps to do so.
Leading marketers are 31% more likely than mainstream marketers to have increased investment in technologies that make site experiences faster.
of people are likely to recommend a brand after a positive brand experience on mobile.
of smartphone users have purchased from a company/brand other than the one they intended to because the information provided was useful.
Black millennials watch substantially more YouTube on mobile than other millennials.