>1/2 of smartphone users prefer using a finance app over a mobile site to make a payment to a business.
Nearly 1/3 of users say they would re-engage with a finance app they have stopped using if it was redesigned for easier use.
of users prefer finance apps that store their preferences to make future activities easier.
Search interest for 401Ks peaks in January.
Avg. Speed for Finance Mobile Sites to Display Content
of the general population have downloaded their bank’s app vs 53% of millennials.
are 1.5X more likely to change banks.