U.S. smartphone video viewers are 1.4X as likely to watch ads on their devices as TV and desktop viewers.
Aggregate time spent watching Electronic, Fashion/Style, Food and Toy related unboxing videos
of YouTube Gamers who have recently bought a consumer electronics product or service are very likely to rate and review their purchase online.
growth in searches for smart TVs, surpassing searches about other popular TV specs.
increase in searches for connected home products.
Searches for NFC, which lets smartphones “talk to” objects, grew 1.5X.
of global smartphone owners install games within a week of getting their phones, a higher percentage than any other type of app.