Searches related to waterproof mascara peak in the summer.
of weight loss consumers buy health, diet or fitness products in the fall.
videos account for 57% of seasonal makeup tutorial video views.
growth in searches for "strollers" on mobile.
of food shoppers look up brands they've purchased before when researching ingredients.
As fruit comes into season, jams and jellies are the top-trending food category in late July and early August.