Searches related to waterproof mascara peak in the summer.
Most consumers purchase health, diet or fitness products throughout the year (not just in January when they make their resolutions).
videos account for 57% of seasonal makeup tutorial video views.
growth in searches for "strollers" on mobile.
of food shoppers look up brands they've purchased before when researching ingredients.
of weight loss consumers buy health, diet or fitness products in the fall.