Advertisers use an average of 4.7 digital platforms to address cross-channel needs.
of those who say they skip ads because of the message, say they aren't interested in the product or service offered in that ad.
Mastheads generated 6.4X as much revenue per $1 spent as TV.
U.S. smartphone video viewers are 1.4X as likely to watch ads on their devices as TV and desktop viewers.
most-watched videos on YouTube in the week following the 2014 Oscars were branded.
see 16% more search ad conversions when cross-device data is included.
YoY growth in YouTube searches for ASMR.