Most shoppers visit flower shops from opening until 3 p.m. the day before Mother's Day.
Women search for and buy products at 2X the rate of men throughout the holiday season. The week of Christmas, however, men are more likely to complete their mobile purchases.
More than 50% of holiday shoppers say they are open to purchasing from new retailers.
of respondents were open to buying from a new retailer for their holiday purchases.
of holiday shoppers with a smartphone plan to use it in-store.
Mobile searches for “____ brands” jumped during the 2016 holiday season and are still rising. Some examples: “men’s watch brands” (+70%), “best purse brands” (+140%), “makeup brands” (+150%).
Searches for "flowers" increased more than 170% prior to Mother's Day in 2015, outnumbering Valentine's Day searches by 15%.