The most viewable ad sizes are vertical units. Not a surprise, since they stay on screen longer as users move around a page.
Mastheads generated 6.4X as much revenue per $1 spent as TV.
of all display buys are predicted to be programmatic by 2017.
of global app users recall ads in apps.
faster growth for programmatic video spend compared to overall video.
of consumers use location information in ads.
of enterprises still use first-touch/last-touch attribution.