Why people turn to YouTube
Oct. 2017
2and2/Google
YouTube accounts for two-thirds of premium digital video consumption on PCs, smartphones, and tablets among adults ages 18–34.
Related Data
YouTube watch time for sports like track and field, gymnastics, swimming, and volleyball between Mar. 2015 and Feb. 2016 exceeded total watch time for all of the estimated content ever broadcast on ESPN by 30X.
Mar. 2015–Feb. 2016
Google Data, U.S.
Black millennials watch substantially more YouTube on mobile than other millennials.
Sept. 2016
Nielsen
14%
of vlog content on YouTube comes from brands.
Apr. 2016
Google/Pixability
YouTube
Mastheads generated 6.4X as much revenue per $1 spent as TV.
2015
Google/MarketShare
Views of real estate videos on YouTube increased 13% YoY.
Jan. 2015
YouTube Data