1:3
of those surveyed in 2017 still said they were uncomfortable researching and booking travel on their phone - nearly unchanged from 2015.
2017
Google/Phocuswright
YouTube accounts for two-thirds of premium digital video consumption on PCs, smartphones, and tablets among adults ages 18–34.
of those surveyed in 2017 still said they were uncomfortable researching and booking travel on their phone - nearly unchanged from 2015.
of smartphone users have purchased from a company/brand other than the one they intended to because the information provided was useful.
Black millennials watch substantially more YouTube on mobile than other millennials.
76% of people who search on their smartphones for something nearby visit a business within a day.
of consumers used a social network when looking for information about local businesses.