In 2016, back-to-school related search queries saw a sharp rise the week of July 11, a week earlier than the year before.

Google Search Data, U.S., July 2015 and July 2016.

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of parents believe companies and brands can do more to represent learners from all backgrounds in back-to-school messaging.

July 2017 Google/Ipsos

More than half of parents say that video ads from companies that address their back-to-school anxieties are more memorable to them.

July 2017 Google/Ipsos

If each hour of back-to-school YouTube content watched in 2016 alone was represented by a pencil laid end to end, they would stretch from California to Australia and back.

December 2016 YouTube

Watch time of back-to-school-related content on YouTube has more than tripled over the past two years.

September 2016 YouTube

Watch time for back-to-school videos on YouTube is up more than 70% YoY in 2016.

July 2016 YouTube Data

Searches for learning-related apps, such as “guitar learning app” and “K-12 learning app,” have grown 80% YOY.

September 2017 Google Data