61

of marketing decision makers said they struggled to access or integrate the data they needed in 2016.

Google Surveys, "2016-2017 Marketing Analytics Challenges and Goals", Base: 203 marketing executives who have analytics or data-driven initiatives, U.S., December 2016.

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Related Data

33

of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years.

November 2017 Bain/Google

The average mobile page takes more than 15.3 seconds to fully load.

January 2018 Google Research 01/15/18

Only 46% of high-value travelers are motivated by loyalty programs when booking travel.

June 2018 Google/Greenberg

of marketers are using consumer research to drive decisions.

April 2018 Google Surveys

Mobile sites that loaded in two seconds or less had a 15% higher conversion rate than the average mobile site.

March 2018 Google/Verto