Hotel was the top travel category searched on mobile in Q1 2016.

Google Search Data, U.S., Jan.–March 2016.

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Related Data

78

of US holiday shoppers 18+ who visited a store turned to online search prior to going

2017-2018 Google/Ipsos

Search is the No. 1 channel high-value travelers turn to.

June 2018 Google/Greenberg

Mobile searches for “brands like” and “stores like” have grown over 60% in the past two years.

March 2018 Google Data

Mobile searches for “things to do/activities” plus “near me” have seen a 6X increase over the last two years.

March 2018 Google Data

Mobile searches for “best things to do” grew over 85% in the last two years.

March 2018 Google Data

Mobile searches for “events/attractions” plus “near me” have grown over 500% in the last two years.

March 2018 Google Data