52

of air travelers are women 

Google data, U.S., Google-defined lifestyle, psychographic, and behavioral audiences based on anonymized, aggregated user browsing behavior on the Google Display Network, Jul. 2016.

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57

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

December 2017 Google/Phocuswright

If a travel brand tailored its information and overall trip experience based on personal preferences or past behavior, 36% would be likely to pay more for their services.

2017 Google/Phocuswright
30

30% of mobile searches are related to location.

Apr. 2016 Google Data

People visit 1.5 billion destinations every month related to their Google Searches.

Mar. 2016 Google Data

"Near me" mobile searches grew 136% YoY.

Mar. 2016 v. Mar 2015 Google Internal Search Data. U.S.
28

28% of searches for something nearby result in a purchase.

May 2016 Google/Purchased