76

of luxury auto shoppers are men 

Google data, U.S., Google-defined lifestyle, psychographic, and behavioral audiences based on anonymized, aggregated user browsing behavior on the Google Display Network, Jul. 2016.

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Related Data

While car sales today start online, more than 95% of purchases still happen at the dealership.

2017 Hyundai

60%+ growth in mobile searches for "__ for me" in the past two years.

September 2017 Google Data

brand metric lifts for intent-based targeting compared to demographic-based targeting alone.

September 2017 Google Data
95

of vehicle buyers use digital as a source of information. In fact, twice as many start their research online versus at a dealer.

January 2017 Google/comScore
70

of online auto shoppers are men

Jul. 2016 Google data

Declining Searches Related to Auto Shopping:

declining-searches-related-auto-shopping SVG
Jul. 2016 Google data