81

of video-viewing occasions get all or most of people’s attention.

Google/Ipsos, Video Mobile Diary, U.S., 2017 (n of 18,219 total video occasions)

Tags

Related Data

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

Sept. 2016 Nielsen

In the past 2 years, videos with the word "review" in the title had more than 50,000 years worth of watch time on mobile alone.

June 2017 Google

In the past two years, watch time of “shop with me” videos has grown over 10X on mobile alone.

Jan - June 2015 and 2017 YouTube

In the past two years on YouTube, videos with "review" in the title had more than 50,000 years' worth of watch time on mobile alone.

July 2015 - June 2017 YouTube

Paid YouTube mobile advertising is 84% more likely to receive viewers' attention than TV advertising.

2016 Google/Ipsos

Black millennials watch substantially more YouTube on mobile than other millennials.

Sept. 2016 Nielsen