80

of dads go to YouTube for guidance on key parenting topics.

Google/Ipsos Connect, U.S., “Human Stories: Gen X and Millennial Parents,” n=3,206 U.S. respondents aged 18-54 who go online at least monthly, Sept. 2016.

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91

of dads watch YouTube at least monthly.

Sept. 2016. Google/Ipsos Connect,

Watch time of back-to-school-related content on YouTube has more than tripled over the past two years.

September 2016 YouTube

Dads watch YouTube more than moms to find parenting guidance.

Sept. 2016 Google/Ipsos Connect

Dads are more likely than moms to use YouTube to connect with their children.

Sept. 2016 Google/Ipsos Connect

millennial parents are open to videos by brands or companies on YouTube when seeking guidance on parenting topics.

Sept. 2016 Google/Ipsos Connect
72

of millennial parents say they watch YouTube as a parent to stay “in-the-know” about their children’s world.

Sept. 2016 Google/Ipsos Connect