AARP's 6-second and 15-second ads on YouTube have combined to deliver a 13% lift in brand favorability and a 22% lift in ad recall among people age 45–64.

YouTube Brand Lift campaign data, AARP’s “Take on Today” campaign, Google Preferred, March 2018.

Tags

Download JPG

Related Data

Searches for "how-to" sports videos on YouTube have more than doubled in the past year.

October 2017 Google

YouTube viewers use the platform for help with a problem they’re having with their work, studies, or hobbies.

October 2017 2and2/Google

How watching videos on YouTube makes people feel

October 2017 2and2/Google

Watch time of “test drive” videos on YouTube has grown by more than 65% in the past two years.

March 2019 Google Data

Over 25,000 creators, from pop stars to talk-show hosts to beauty bloggers and everyday people, have already shared their coming-out stories on YouTube.

June 2018 YouTube Data