AARP's 6-second and 15-second ads on YouTube have combined to deliver a 13% lift in brand favorability and a 22% lift in ad recall among people age 45–64.

YouTube Brand Lift campaign data, AARP’s “Take on Today” campaign, Google Preferred, March 2018.

Tags

Related Data

Searches for "how-to" sports videos on YouTube have more than doubled in the past year.

October 2017 Google

YouTube viewers use the platform for help with a problem they’re having with their work, studies, or hobbies.

October 2017 2and2/Google

How watching videos on YouTube makes people feel

October 2017 2and2/Google

The number of YouTube users who follow creators and engage with their channels daily grew by 70% in the past year.

January 2018 YouTube Internal Data

YouTube videos featuring superstar soccer players, such as Lionel Messi, Neymar da Silva Santos Jr., and Cristiano Ronaldo, all increased over 80%.

December 2017 YouTube Internal Data