Video Content Marketing

AARP's 6-second and 15-second ads on YouTube have combined to deliver a 13% lift in brand favorability and a 22% lift in ad recall among people age 45–64.

Related Data

Video Sports Content Marketing

Searches for "how-to" sports videos on YouTube have more than doubled in the past year.

Google
Video Consumer Insights Beauty

YouTube viewers use the platform for help with a problem they’re having with their work, studies, or hobbies.

2and2/Google
Video Consumer Insights Beauty

How watching videos on YouTube makes people feel

2and2/Google
Video

Watch time of “study skills” videos on YouTube has increased more than 3X YOY.

Google Data
Video

The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year.

Google Data