During the big game, the majority of TV-ad-driven searches happened on mobile, increasing from 70% to 82% YoY.

Think with Google, "How the Big Game Played Out on the Second Screen," February 2016.


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Related Data

incremental searches for the brands advertising during the big game.

Feb. 2016 Think with Google

of viewers watch the big game with a mobile device.

Feb. 2016 eMarketer/Nielsen

minutes of watch time captured by the top 20 Super Bowl ads on YouTube.

2016 YouTube

growth in the share of Super Bowl ads released before game day, 2008 vs. 2016.

2016 YouTube

growth in Super Bowl ad viewership on YouTube outside the U.S.

2016 YouTube

People who searched for Olympic basketball also searched for the Disney fantasy b-ball movie "Space Jam."

Aug. 14–21, 2016 Google