Google Ad Experience Report Data, Jan.–Nov. 2018.

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Increasing video ad viewability from 50% to 90% can result over 80% in revenue uplift (averaged across desktop and mobile).

December 2018 Google Ad Manager Internal Data

People are more than 2X as likely to add items to their basket when they identify the shopping experience to be highly personalized.

June 2019 Google/BCG

People are 40% more likely to spend more than planned when they identify the shopping experience to be highly personalized.

June 2019 Google/BCG

Shoppers who thought retailers provided highly personalized experiences rated those retailers 20% higher on net promoter score (NPS).

June 2019 Google/BCG

Watch time of “test drive” videos on YouTube has grown by more than 65% in the past two years.

March 2019 Google Data