Google Ad Experience Report Data, Jan.–Nov. 2018.

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33

of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years.

November 2017 Bain/Google

The average mobile page takes more than 15.3 seconds to fully load.

January 2018 Google Research 01/15/18
54

of people say that their frustration increases as the load time for a brand’s mobile site increases.

November 2018 Google/Civic Science
63

of leading marketers agree they are using KPIs to develop a single, integrated view of the customer.

October 2018 Google/MIT
66

of leading marketers agree they should build teams that solve for end-to-end customer experiences and journeys, across channels and devices.

October 2018 Google/MIT

Marketing leaders are 60% more likely than laggards to believe the marketing teams should own a data-driven customer strategy that supports all organizational stakeholders.

October 2018 Google/MIT